FOR IMMEDIATE RELEASE:
SMALL TIME COMPANY ROLLS INTO THE BIG LEAGUE:
TRIGGER POINT PERFORMANCE THERAPY SELECTED TO ATTEND ATHLETES’ PERFORMANCE NFL COMBINE PREPARATION PROGRAM
Austin, TX February 18, 2010 — Ten years ago, an athlete seeking to land an NFL Draft pick would have to find a personal trainer, physical therapist, nutritionist, soft tissue specialist, sports psychologist, and several other specialists to help them compete with the best athletes in the world. But Athletes’ Performance changed that game. For more than a decade, Athletes’ Performance has offered an NFL Combine preparation program, and this year Trigger Point Performance Therapy, a provider of in-home massage therapy products that got its start with Ironman triathletes, is an integral component to this preparation process leading up to the Indianapolis event.
Prospective NFL athletes began coming to Athletes’ Performance for focused training to prepare them for the tests of the NFL Combine in hopes of improving their draft position and developing a foundation for a long and successful career in the league. Since the inception of the Combine preparation program, Athletes’ Performance has trained more than 50 first round picks, including the past four #1 overall draft picks.
With a philosophy to provide the finest methods, specialists and facilities seamlessly integrated to efficiently and ethically enhance an athlete’s performance, Athletes’ Performance is meticulous about their partners. Trigger Point Performance Therapy meets the rigorous Athletes’ Performance criteria, which is: 1) Breakthrough performance-improvement products; 2) 100% ethical; 3) Top-of-class in their industry.
While Trigger Point Performance Therapy has for a long time been a household name in the triathlon and running world, the company has rapidly gained popularity amongst mainstream sports. Jeremy Hassler, lead therapist for Athletes’ Performance, comments, “For years, Trigger Point Performance Therapy’s primary efforts have been to influence the endurance athlete. In doing so they have worked with Ironman Triathlon World Champions, age group triathletes and runners from around the world. Most recently, they have broadened their outreach and focused attention towards helping professional athletes in football, baseball, and soccer by providing efficiencies to muscular and fascial movement.”
Mark Verstegen, Founder and Chairman of Athletes’ Performance also validates that, “Trigger Point Performance has become a vital part of our recovery system and is essential in addressing our athletes’ soft tissue needs. These precise, portable tools should be used by anyone looking for a sustainable method to optimize their performance and enhance recovery.”
“It’s an honor to be a fundamental component of the NFL Combine Prep Program,” said Cassidy Phillips, Founder of Trigger Point Performance Therapy. “It’s one of those steps you want your company to take to get to the next level – it’s a feeling of ‘we made it!’ My goal is to empower athletes to take care of themselves through my methodologies and products.”
About Trigger Point Performance Therapy
Trigger Point Performance Therapy is a company based in Austin, Texas that has established itself as a life enhancing brand, concentrating on empowering people with its revolutionary methodologies and patented products that mirror the feeling of a human hand. It has successfully become one of the leaders in personal performance care by marketing its in-home massage products to consumers in the athletic, healthcare and personal wellness markets. For more info, visit www.tptherapy.com
About Athletes’ Performance
Athletes’ Performance seeks to provide the finest methods, specialists and facilities seamlessly integrated to efficiently and ethically enhance our athletes’ performance. By applying a multi-faceted methodology that generates results, Mark Verstegen and his team of Specialists provide athletes with the necessary tools to perform at their highest level and achieve greater success. For more info, visit: http://www.athletesperformance.com