TriggerPoint™ Performance Therapy Launches Team TriggerPoint
Application Process Now Open For Athletes Who Share a Passion For TriggerPoint Products and Living a Healthy Lifestyle
(Austin, TX – June 26, 2014) – – TriggerPoint™ Performance Therapy announces an open call for applications from triathlon and cycling athletes looking to secure a spot on the inaugural 2014 Team TriggerPoint. The team will be managed in conjunction with Plaid Sports Marketing, a progressive sports marketing firm with a deep history in managing teams and who will handle the day-to-day team operations and athlete support. Team members will race in custom TriggerPoint Performance Therapy kits and enjoy membership perks, including products and education from TriggerPoint and other team partners, such as Fuel Belt, Road ID and ISM Saddles.
“Our roots are in the multi-sport arena, where TriggerPoint started more than 12 years ago,” said Cassidy Phillips, CEO and Founder of TriggerPoint Performance Therapy. “Since then, we have continually strived to empower athletes of all levels to move better through our premium, innovative products and education. Triathletes and endurance athletes have really embraced the power of our products and it’s important that we give back to the community that first believed in us.”
Athletes will be expected to give back to the multi-sport community through event participation, volunteerism and as a positive brand ambassador in their daily training, racing and social media activity.
Applications will be accepted starting now through July 25, 2014. An official team launch will occur in conjunction with Interbike 2014 in Las Vegas, NV and a team camp is planned for later this fall. Interested athletes can apply online here.
About TriggerPoint: TriggerPoint™ Performance Therapy is a brand that empowers people to move better. Our innovative products are supported by simple instructions that empower anyone to manage their own therapeutic care. Our mission is to provide innovative education and products that increase, enhance or rehabilitate natural ease of movement in anyone who craves an active lifestyle. TriggerPoint is headquartered in Austin, TX and sells therapeutic self-care products and professional education around the world. For more information, please visit www.tptherapy.com.